A few years ago, the United States wolverine global company by the name of a "quiet dog" leisure shoes. Record number of pre-planning survey has put the marketing manager of Exxon's on the table, he was not satisfied with the text, because the method of the model too. Exxon's friends that his troubles, said: "I take a look at what kind of casual shoes, we might as well let me try it first."
Exxon Peng Chu Congguizaili a pair of samples to the friend watched him put on laps left in the house.
"Do not say, really good, I want to have a little bit off." Friend said, looking down to cherish her shoes, "How much is a pair of shoes? Can I sell a pair of first?" Asked a series of friends A good moment, Exxon has not been answered, then raised his head and see Fu An Exxon is quickly wrote what. Soon, a new copy of the plan under the command of the Exxon implemented.
They have 200 pairs of shoes free of charge to customers trying on 200 a month. A month later, the company sent to recover the door. To those who try to leave each pair of shoes to pay 5 U.S. dollars. In fact, Exxon does not want to recover the shoes but would like to know the 5 U.S. dollars a pair of casual shoes if anyone is willing to buy. As a result, the vast majority of those who try to retain their shoes. Get this information, the company decided to mass production, and 8 U.S. dollars per double the price of the sale of tens of thousands of such dual-called "quiet dog" leisure shoes. (
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