In July 1962 in the United States called the north-west of the town of Bentonville, known as the Wo Mate, a general store opened, the owner is a 44-year-old ex-Walton man. 30 years later, Wo Mate has become the world's largest commercial chain. In 2000, "Fortune" Top 500 ranking, with Wo Mate 166,800,000,000 U.S. dollars turnover of the second. Wo Mate set up a business miracle. I know the first chain Wo Mate or more than ten years ago when living abroad. At that time China has not supermarkets. When I first Wo Mate into the chain, first it was shocked by a huge area, then it's cheaper prices move. Similarly, a commodity, the price of Wo Mate at least cheaper than other stores 5%, but impressed me most is every salesman's smile, as the natural kind. Since then, each time to the United States, I would choose to shop Wo Mate shopping, enjoy a sense of consumers to meet. Later I learned that the operating Wo Mate is one of the purposes of "parity every day." Walton boss often warned staff: "We value every dollar the value of our existence is to provide customers with value, which means that in addition to providing quality services, we also need to save money for them. Every time we have saved customers One dollar, it would make the competition gets a first step. " In order not to waste one dollar foolishly, in person Walton as an example. He does not ostentatious, out inspections when a driver is always the most old-fashioned mini-vans. Outside the hotel in need, he always lived with other managers, like the never ask to live luxury suites. In order to win the value of the dollar, Wo Mate implemented global procurement strategies, "buy low-priced, large purchase, sell cheap." Wo Mate Ruiyue Han Chinese procurement director went, must see each store, carefully compare prices, choose the right products. He told me that the quality of Chinese goods in recent years have greatly improved in China Wo Mate purchases also increased year by year, this year will reach 40 million. Wo Mate is the price and service competition to win two wheels. China has been working for 5 years Ruiyue Han said: "You know we have a training you smile? Need to be exposed teeth 8 qualified. You try, only to Zuizhang exposed to 8 teeth, a person Can smile, and was the most perfect. "I can not help but think back to when Wo Mate Meet the impression that the salesperson has a laugh that knit the brows so strict. Natural business to the pursuit of profit maximization, and maximize the realization of the goals is to minimize the concrete from the start of the operation. Operating to save a dollar smile and his 8 teeth, do a good job each and every such small enterprises in order to build on the success ladder.

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