In 1980, British creation of a "fancy dress party" of children's books, in order to increase the sales of the book, he purposely designed the book in a riddle, so that the reader of the book, according to the letter and Guess a picture of "treasures" of the place of burial, and publicly declared that the "Treasure" is a sophisticated production, the high price of pure gold hare. "Fancy dress party" come out, quickly blowing the rage, tens of thousands of young people and adults in various capacities both with strong interest, in accordance with their own in the book of Revelation to be, go around all over Britain Treasure hunt, which lasted up to two years. Finally, nearly half of the year, a hundred engineers in the north-west London found the village of shallow Defuxier this golden rabbit, a massive treasure hunt come to an end this activity. However, the "fancy dress party" has reached sales of 3,000,000, set a non-popular books of the highest sales record. After four years, Williams old tricks. Carefully planned and created a 30-page booklet, which is described in the story of a bee and a year of change in four seasons, with 16 color illustrations. The book's characters and fantasy-screen implies a profound riddle, and the answer is the name of the book. May 25, 1984, that this unique and there is no title of the manuscript in 7 countries will also be issued. Williams promised: guess the title of the book's readers (regardless of nationality, color, sex, age), one can be trimmed with precious stones of different colors of gold ornaments queen ... ... It is not written in words, but their Meaning through painting, sculpture, music, and even into the computer program showed that the title, Williams from a variety of in-kind readers sent in by readers to realize the message, and then transferred to the text. Although the answer is not too difficult, but only the most imaginative guess who that could be priceless pieces of jade. At that time, he will be a sealed box that took only have to write a book title, and the book was hidden on the priceless pieces of gold jewelry queen. The results of less than a year, the booklet in various parts of the world's total number of issued more than 20,000,000. As a result, who has been the ultimate prize but little-known, as the largest non-Williams winner of none other than himself, he is through it attractive to the novelty and innovation to the world, and in one fell swoop

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