In the United States have a shoe factory. In order to expand the market, the factory owner sent a marketing manager in Africa on an isolated island in the marketplace. That a marketing manager who arrived and found that local people do not have the habit of shoes, back to the hotel, he immediately sent telegrams to tell the boss said: "The people here do not wear shoes, no market here." When the owner received a telegram, lot of food for thought. Another asked it to the market manager of-the-spot investigation. When the marketing manager of the local people to see a barefoot, no shoes, dark capri pants, the hearts of great excitement, a return to the hotel, immediately advise the boss: "The residents of the island without wearing shoes, a huge market potential. 1,000,000 pairs of shoes to send quick Come. " The same situation, there are different points of view and conclusions. In fact, when we often go bad, then we will think of many mistakes, "the chances of success." On the other hand, we have been to good, positive aspects to think about, we will explore the many unexpected opportunities, even if the crisis is a narrow window of opportunity may be hidden.

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